{"id":10652,"date":"2022-06-15T05:01:31","date_gmt":"2022-06-15T03:01:31","guid":{"rendered":"https:\/\/lightweb.dev\/l\/svm-temp\/?p=10652"},"modified":"2022-06-15T05:36:56","modified_gmt":"2022-06-15T03:36:56","slug":"maklarspalten-nya-tendenser-i-den-spanska-maklarbranschen","status":"publish","type":"post","link":"https:\/\/lightweb.dev\/l\/svm-temp\/artiklar\/maklarspalten-nya-tendenser-i-den-spanska-maklarbranschen\/","title":{"rendered":"M\u00e4klarspalten: Nya tendenser i den spanska m\u00e4klarbranschen"},"content":{"rendered":"

I slutet av maj hade min kollega Pascal van der Woude och jag sj\u00e4lv n\u00f6jet att delta i konferensen Inmoci\u00f3nate som i \u00e5r h\u00f6lls i Sevilla. Runt ett tusen registrerade m\u00e4klare fr\u00e5n hela Spanien, USA och Latinamerika sammanstr\u00e5lade f\u00f6r att utbyta erfarenheter, g\u00e5 p\u00e5 kurser och l\u00e4ra om de senaste nyheterna inom branschen. Det \u00e4r alltid intressant att tala med kollegor fr\u00e5n olika delar av Spanien och v\u00e4rlden p\u00e5 detta eventet, som \u00e4r det st\u00f6rsta i sitt slag att h\u00e5llas p\u00e5 spanska i v\u00e4rlden.<\/strong><\/p>\n

Av Christofer Fogelberg, Start Group
\nchris@startgroup.com\u00a0Tel 952 90 48 90<\/strong><\/p>\n

Det organiseras varje \u00e5r av den spanska m\u00e4klarorganisationen SIRA i n\u00e4ra samarbete med NAR (National Association of Realtors) som \u00e4r det st\u00f6rsta m\u00e4klarsamfundet i USA. Vi hade bland annat ett intressant utbyte med ordf\u00f6randen i NAR som kommit hela v\u00e4gen fr\u00e5n Texas f\u00f6r att n\u00e4rvara.<\/p>\n

Tendenserna i Spanien g\u00e5r allt mer mot \u201cProptech\u201d dvs \u201cProperty Technology\u201d. Det finns redan runt 400 f\u00f6retag i Spanien som utvecklar appar och tech-l\u00f6sningar f\u00f6r m\u00e4klare och teknologin exploderar! Allt fler smarta l\u00f6sningar och produkter finns nu tillg\u00e4ngliga f\u00f6r m\u00e4klare som vill investera i att ge sina kunder merv\u00e4rde. 3D bilder och 360 graders visningar \u00e4r ju vardagsmat nu f\u00f6r tiden, och har varit en viktig del i f\u00f6rs\u00e4ljningen f\u00f6r oss de senaste fem \u00e5ren.<\/p>\n

Men vi tar nu steget l\u00e4ngre och kan i framtiden ocks\u00e5 virtuellt m\u00f6blera om en bostad i skala helt i k\u00f6parens smak \u2013 f\u00e5 3D bilder p\u00e5 det och sedan med ett klick best\u00e4lla just de m\u00f6blerna!<\/p>\n

Eller varf\u00f6r inte f\u00e5 exakta 3D bilder av den t\u00e4nka renoveringen? Hur kommer det se ut om jag tapetserar en v\u00e4gg, eller hur blir det med en \u00f6ppen k\u00f6ksl\u00f6sning h\u00e4r? Vi kan nu erbjuda realistiska bilder i Ultra HD s\u00e5 att kunden ser alla m\u00f6jligheter med bostaden.<\/p>\n

Detta \u00e4r en teknologi som ger merv\u00e4rde b\u00e5de till v\u00e5ra kunder som s\u00e4ljer och de som k\u00f6per. Speciellt d\u00e5 vi t\u00e4nker p\u00e5 att visa m\u00f6jligheterna med \u00e4ldre objekt som kanske beh\u00f6ver renovering \u2013 eller kanske bara ett s\u00e4tt att visa bostaden med modernare m\u00f6bler och f\u00e4rger.<\/p>\n

Det finns ocks\u00e5 en uppsj\u00f6 av nya h\u00e4ftiga l\u00f6sningar f\u00f6r v\u00e5ra fotografer och integrering mellan systemen vi anv\u00e4nder.<\/p>\n

Att vi \u00e4r i informationsteknologins gyllene \u00e5lder \u00e4r det ingen tvekan om! Och jag tror att m\u00e4klarnas stora utmaning fram\u00f6ver \u00e4r att kombinera personlig service med den nya teknologin.<\/p>\n

Vissa av de kollegor jag talar med \u00e4r lite r\u00e4dda f\u00f6r att bli ersatta av teknologin, precis som taxichauff\u00f6rerna var oroliga f\u00f6r Uber och sj\u00e4lvk\u00f6rande bilar.<\/p>\n

Personligen \u00e4r jag enbart v\u00e4ldigt exalterad \u00f6ver alla nya m\u00f6jligheter och efter \u00f6ver 20 \u00e5r i branschen vet jag hur viktig den personliga kontakten med kunderna \u00e4r. Att f\u00e5 bra information tack vare teknologin \u00e4r en fantastisk hj\u00e4lp, men det \u00e4r sv\u00e5rt att ers\u00e4tta en levande professionell m\u00e4klare som ger kunden trygghet genom sin kunskap och erfarenhet.<\/p>\n

En annan positiv utveckling inom branschen p\u00e5 nationell niv\u00e5 \u00e4r att kunderna hela tiden efterfr\u00e5gar b\u00e4ttre service och mer kunnande fr\u00e5n m\u00e4klarna. Och m\u00e5nga fler m\u00e4klare intresserar sig mer och mer f\u00f6r att investera i vidareutbildning f\u00f6r sin personal och sig sj\u00e4lva.<\/p>\n

Detta \u00e4r n\u00e5got som vi p\u00e5 StartGroup jobbat med i flera \u00e5r och \u00e4ven i samarbete med den internationella organisationen AIPP, som nu erbjuder kurser f\u00f6r internationella m\u00e4klare.<\/p>\n

Jag hoppas att detta sprider sig \u00e4ven till Costa del Sol i framtiden, och att fler m\u00e4klare tar ansvar f\u00f6r att h\u00f6ja niv\u00e5n s\u00e5 att b\u00e5de k\u00f6parnas och s\u00e4ljarnas upplevelse utvecklas i positiv bem\u00e4rkelse.<\/p>\n

Om artikelf\u00f6rfattaren: Christofer Fogelberg \u00e4r spansk m\u00e4klare och medlem i m\u00e4klarf\u00f6rbunden A.P.I. och G.I.P.E. Kommer fr\u00e5n G\u00f6teborg, men har bott permanent p\u00e5 Costa del Sol sedan 1999. M\u00e4klare sedan 2001 och sedan 2003 driver han fastighetsm\u00e4klarf\u00f6retaget StartGroup som har kontor i Calahonda och La Cala, Mijas Costa samt i Torrequebrada, Benalmadena. StartGroup har f\u00f6r n\u00e4rvarande \u00f6ver 500 privata f\u00f6rs\u00e4ljningsuppdrag, personalen talar 10 spr\u00e5k och alla \u00e4r externt utbildade i PBC, Decreto 218 och LOPD. I november 2019 blev Christofer invald som advisory director f\u00f6r det internationella branschorganet Association of International Property Professionals, AIPP. Mer info www.startgroup.com<\/p>\n","protected":false},"excerpt":{"rendered":"

I slutet av maj hade min kollega Pascal van der Woude och jag sj\u00e4lv n\u00f6jet att delta i konferensen Inmoci\u00f3nate som i \u00e5r h\u00f6lls i Sevilla. Runt ett tusen registrerade m\u00e4klare fr\u00e5n hela Spanien, USA och Latinamerika sammanstr\u00e5lade f\u00f6r att utbyta erfarenheter, g\u00e5 p\u00e5 kurser och l\u00e4ra om de senaste nyheterna inom branschen. Det \u00e4r […]<\/p>\n","protected":false},"author":7,"featured_media":10651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,37],"tags":[],"class_list":["post-10652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artiklar","category-hem-bostad"],"yoast_head":"\nM\u00e4klarspalten: Nya tendenser i den spanska m\u00e4klarbranschen - Svenska Magasinet<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e4klarspalten: Nya tendenser i den spanska m\u00e4klarbranschen\" \/>\n<meta property=\"og:description\" content=\"I slutet av maj hade min kollega Pascal van der Woude och jag sj\u00e4lv n\u00f6jet att delta i konferensen Inmoci\u00f3nate som i \u00e5r h\u00f6lls i Sevilla. 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