{"id":56102,"date":"2022-07-27T15:41:31","date_gmt":"2022-07-27T13:41:31","guid":{"rendered":"https:\/\/lightweb.dev\/l\/svm-temp\/?p=56102"},"modified":"2022-07-27T15:41:31","modified_gmt":"2022-07-27T13:41:31","slug":"en-traditionell-melon-men-battre","status":"publish","type":"post","link":"https:\/\/lightweb.dev\/l\/svm-temp\/nyheter\/en-traditionell-melon-men-battre\/","title":{"rendered":"En traditionell melon, men b\u00e4ttre"},"content":{"rendered":"

Bristen p\u00e5 j\u00e4mn kvalitet och smak kombinerat med l\u00e5ng h\u00e5llbarhet \u00e4r och har alltid varit n\u00e5gra av melonodlarnas st\u00f6rsta utmaningar. Det \u00e4r ocks\u00e5 sv\u00e5rt att kunna erbjuda \u00e5terf\u00f6rs\u00e4ljare och konsumenter det utbud som de idag f\u00f6rv\u00e4ntar sig \u00e5ret om.<\/strong><\/p>\n

Galia har alltid varit en popul\u00e4r melon men har ocks\u00e5 dragits med ovann\u00e4mnda problem. Nu har det holl\u00e4ndska odlingsf\u00f6retaget BASF samarbetat med en grupp melonodlare i Spanien f\u00f6r att l\u00f6sa detta. <\/span>De nya Galia-melonerna, som marknadsf\u00f6rs under varum\u00e4rket Galkia, har j\u00e4mn kvalitet och smak och en l\u00e4ngre h\u00e5llbarhet.<\/span><\/p>\n

\u201dDen h\u00e4r melonen <\/span>beh\u00f6ver ta tillbaka konsumenternas <\/span>f\u00f6rt<\/span>r<\/span>oende<\/span>, och <\/span>p\u00e5 <\/span>s\u00e5 <\/span>s\u00e4tt <\/span>vitalisera hela kategorin\u201d, s\u00e4ger Jos\u00e9 C\u00e1novas Ru\u00edz p\u00e5 Fruca Marketing. Han talar p\u00e5 de spanska Melonodlarnas v\u00e4gnar, som alla har stora f\u00f6rhoppningar p\u00e5 den nya produktlinjen. ”I \u00e5r upptar Galkia redan mer \u00e4n 25 % av den totala Galia-marknaden. Dess odlingsexpansion kommer utan tvekan att forts\u00e4tta under de kommande \u00e5ren.\u201d<\/span><\/p>\n

Mognadsindikator<\/h3>\n

\"Meloner\"<\/p>\n

BASF utvecklade Galkia-melonen, som har flera unika egenskaper. Jos\u00e9 f\u00f6rklarar vad som g\u00f6r denna melon s\u00e5 speciell: ”Den har en naturlig mognadsindikator – dess skal. N\u00e4r det \u00e4ndras fr\u00e5n gr\u00f6nt till gult vet man att det \u00e4r dags att b\u00f6rja sk\u00f6rda och det \u00e4r perfekt f\u00f6r odlarna. Det s\u00e4kerst\u00e4ller kvalitetskonsistens och en f\u00f6rb\u00e4ttrad h\u00e5llbarhet p\u00e5 hela den europeiska marknaden. Och, viktigast, s\u00e4kert – dess smak, en kombination av arom, smak och konsistens. Det \u00e4r precis vad konsumenterna f\u00f6rv\u00e4ntar sig n\u00e4r de \u00e4ter en Galia.”<\/span><\/p>\n

Vad skiljer Galkia fr\u00e5n vanliga Galiameloner? ”De flesta Galia-varianter som nu finns tillg\u00e4ngliga \u00e4r i f\u00f6rsta hand meloner med ’l\u00e5ng h\u00e5llbarhet’. F\u00f6r att f\u00f6rl\u00e4nga h\u00e5llbarheten f\u00e5r de inte l\u00e4ngre mogna naturligt. Det p\u00e5verkar deras kvalitet. Det \u00e4r sv\u00e5rt att garantera konsekvens i detta avseende, s\u00e4rskilt eftersom det inte finns n\u00e5gon tydlig sk\u00f6rdeindikator. Dessutom smakar inte melonerna s\u00e5 mycket, vilket verkligen p\u00e5verkar konsumenternas f\u00f6rtroende f\u00f6r produkten,\u201d s\u00e4ger Jos\u00e9.<\/p>\n

Vinner mark \u00e4ven i Spanien<\/h3>\n

Europa – s\u00e4rskilt norra Europa – \u00e4r naturligtvis Galia, och d\u00e4rmed Galkia-melonernas viktigaste marknad. \u00c4nd\u00e5 ser Galkia-gruppen ocks\u00e5 goda m\u00f6jligheter f\u00f6r andra marknader, som Spanien. ”Piel de Sapo \u00e4r traditionellt den marknadens melon. \u00c4nd\u00e5 har Galkia redan f\u00e5tt en bra start d\u00e4r, och efterfr\u00e5gan \u00f6kar”, forts\u00e4tter Ru\u00edz. Galkia-odlingen \u00e4r f\u00f6r n\u00e4rvarande koncentrerad till Murcia- och La Manche-omr\u00e5dena. F\u00f6r att s\u00e4kerst\u00e4lla tillg\u00e5ngen \u00e5ret runt samarbetar BASF ocks\u00e5 med odlare i andra europeiska l\u00e4nder, s\u00e5v\u00e4l som i Nordafrika och Sydamerika.<\/p>\n

\u00c5tervinna konsumenternas f\u00f6rtroende<\/h3>\n
\"Meloner\"

3 stycken Galkia-meloner, Foto: FreshPlaza.<\/p><\/div>\n

Han s\u00e4ger att Galkia \u00e4r mer \u00e4n bara ett varum\u00e4rke. \u201dDetta projekt fokuserar p\u00e5 den totala europeiska melonmarknaden. Vi vill b\u00f6rja ett definitivt skifte. Galia \u00e4r fortfarande den mest \u00e4tna melonen i Europa, men det har varit en tydlig negativ trend under de senaste tio \u00e5ren. Det har varit mycket fokus p\u00e5 l\u00e5ng h\u00e5llbarhet p\u00e5 senare tid, p\u00e5 bekostnad av kvalitet och smak. Konsumenternas f\u00f6rtroende har sjunkit kraftigt som ett resultat.\u201d Galkia-gruppen – Gregal, Jimbofresh, Fruca och BASF – har g\u00e5tt samman och g\u00f6r allt f\u00f6r att v\u00e4nda utvecklingen.<\/p>\n

Enligt Jos\u00e9, n\u00e4r det g\u00e4llde Galkia melonodlingsprogram, \u00f6verv\u00e4gde BASF noggrant alla partners input och id\u00e9er. \u201dSom ett resultat m\u00f6ter de nya sorterna hela kedjans \u00f6nskem\u00e5l och krav. Till exempel anser odlarna att det \u00e4r viktigt att ta h\u00e4nsyn till f\u00f6r\u00e4ndrade v\u00e4der- och markf\u00f6rh\u00e5llanden, kvarvarande resistens mot vissa sjukdomar och mindre anv\u00e4ndning av v\u00e4xtskyddsmedel\u201d, f\u00f6rklarar han. ”Det, samtidigt som den maximala produktionen och minsta avfallsniv\u00e5erna m\u00e5ste f\u00f6rbli garanterade. Vid utveckling av nya sorter togs \u00e4ven h\u00e4nsyn till odling i olika regioner, vilket s\u00e4kerst\u00e4llde leverans \u00e5ret runt. F\u00f6r kedjan och konsumenterna \u00e4r en produkts h\u00e5llbarhet efter sk\u00f6rd och den h\u00f6gsta niv\u00e5n av den s\u00e5 kallade smakupplevelsen<\/em> en prioritet.”<\/p>\n

Galkia-gruppen vill \u00e5tervinna konsumenternas f\u00f6rtroende. Men hur? \u201dGenom att utveckla och erbjuda nya sorter som smakar som meloner ska, och erbjuda j\u00e4mn kvalitet. Galkias f\u00f6rsta sort, Kirene F1, blev en omedelbar succ\u00e9. Det \u00e4r vad melonmarknaden beh\u00f6ver\u201d, avslutar Jos\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bristen p\u00e5 j\u00e4mn kvalitet och smak kombinerat med l\u00e5ng h\u00e5llbarhet \u00e4r och har alltid varit n\u00e5gra av melonodlarnas st\u00f6rsta utmaningar. Det \u00e4r ocks\u00e5 sv\u00e5rt att kunna erbjuda \u00e5terf\u00f6rs\u00e4ljare och konsumenter det utbud som de idag f\u00f6rv\u00e4ntar sig \u00e5ret om. Galia har alltid varit en popul\u00e4r melon men har ocks\u00e5 dragits med ovann\u00e4mnda problem. Nu har […]<\/p>\n","protected":false},"author":8,"featured_media":56105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[395,3],"tags":[],"class_list":["post-56102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkiv-nyheter","category-nyheter"],"yoast_head":"\nEn traditionell melon, men b\u00e4ttre - Svenska Magasinet<\/title>\n<meta name=\"description\" content=\"Bristen p\u00e5 j\u00e4mn kvalitet och smak kombinerat med l\u00e5ng h\u00e5llbarhet \u00e4r och har alltid varit n\u00e5gra av melonodlarnas st\u00f6rsta utmaningar.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En traditionell melon, men b\u00e4ttre\" \/>\n<meta property=\"og:description\" content=\"Bristen p\u00e5 j\u00e4mn kvalitet och smak kombinerat med l\u00e5ng h\u00e5llbarhet \u00e4r och har alltid varit n\u00e5gra av melonodlarnas st\u00f6rsta utmaningar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lightweb.dev\/l\/svm-temp\/nyheter\/en-traditionell-melon-men-battre\/\" \/>\n<meta property=\"og:site_name\" content=\"Svenska Magasinet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/svenskamagasinet\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T13:41:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lightweb.dev\/l\/svm-temp\/wp-content\/uploads\/2022\/07\/meloner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktionen SvM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SvenskaMagasine\" \/>\n<meta name=\"twitter:site\" content=\"@SvenskaMagasine\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/en-traditionell-melon-men-battre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/en-traditionell-melon-men-battre\\\/\"},\"author\":{\"name\":\"Redaktionen SvM\",\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/#\\\/schema\\\/person\\\/206a3bda5b607b0c25e1749191e4d837\"},\"headline\":\"En traditionell melon, men b\u00e4ttre\",\"datePublished\":\"2022-07-27T13:41:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/en-traditionell-melon-men-battre\\\/\"},\"wordCount\":766,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/en-traditionell-melon-men-battre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/meloner.jpg\",\"articleSection\":[\"Arkiv\",\"Nyheter\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/en-traditionell-melon-men-battre\\\/\",\"url\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/en-traditionell-melon-men-battre\\\/\",\"name\":\"En traditionell melon, men b\u00e4ttre - 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