{"id":69976,"date":"2024-03-05T15:58:17","date_gmt":"2024-03-05T14:58:17","guid":{"rendered":"https:\/\/lightweb.dev\/l\/svm-temp\/?p=69976"},"modified":"2024-03-05T16:00:59","modified_gmt":"2024-03-05T15:00:59","slug":"malaga-har-fatt-sin-forsta-veganska-slaktare","status":"publish","type":"post","link":"https:\/\/lightweb.dev\/l\/svm-temp\/artiklar\/mat-vin\/malaga-har-fatt-sin-forsta-veganska-slaktare\/","title":{"rendered":"M\u00e1laga har f\u00e5tt sitt f\u00f6rsta veganska \u201cslakteri\u201d"},"content":{"rendered":"

Den nya butiken \u00e4r den senaste av kedjan El Vegans.<\/strong><\/p>\n

Man hittar den p\u00e5 Calle H\u00e9roe de Sostoa 27 i Huelin.\u00a0<\/strong><\/p>\n

I hyllorna finns inga kycklingklubbor, fl\u00e4skkotletter eller h\u00f6grev. Ist\u00e4llet hittar man glutenbiffar, linskorvar och svampspj\u00e4ll.\u00a0<\/span><\/p>\n

El Vegans, en katalansk verksamhet som kallar sig \u201cframtidens slakteri\u201d, har nyligen slagit upp d\u00f6rrarna till sin f\u00f6rsta aff\u00e4r i <\/span>M\u00e1laga<\/span>. Den hittas i omr\u00e5det Huelin p\u00e5 <\/span>Calle H\u00e9roe de Sostoa 27.\u00a0<\/span><\/p>\n

Bakom den senaste av kedjans aff\u00e4rer ligger entrepren\u00f6rerna Jorge Garc\u00eda, Mar\u00eda N\u00fa\u00f1ez och \u00d3scar P\u00e9rez. Deras m\u00e5l \u00e4r att \u00f6ka medvetenheten kring f\u00f6rdelarna med deras produkter.<\/span><\/p>\n

Butikens yta \u00e4r 80 kvadratmeter och \u00e4r uppdelad i tv\u00e5 sektioner. Den ena \u00e4r sj\u00e4lva butiken och i den andra \u00e4ger olika demonstrationer och presentationer, med tillh\u00f6rande smakprover, rum. H\u00e4r finns fler \u00e4n 50 olika produkter. Bland deras mest popul\u00e4ra finns saker som \u2018serranitos\u2019 (som \u00e4r \u2018san jacobo\u2019 men tillverkad av seitan), grillade \u2018nocostillas\u2019 (gjorda av svamp) och \u2018nochorizos\u2019 (gjorda p\u00e5 linser och \u00e4rtprotein).\u00a0<\/span><\/p>\n

Jorge Garc\u00eda har ber\u00e4ttat att entrepren\u00f6rerna sj\u00e4lva \u00e4tit den h\u00e4r typen av produkter under en l\u00e5ng tid innan de best\u00e4mde sig f\u00f6r att dra ig\u00e5ng sin egen f\u00f6rs\u00e4ljning av veganska produkter. De menade sj\u00e4lva att det fanns ett glapp i marknaden i <\/span>M\u00e1laga<\/span> som de kunde fylla och fick m\u00f6jligheten att arbeta under El Vegans mantel.\u00a0<\/span><\/p>\n

Inte bara f\u00f6r veganer<\/span><\/p>\n

Garc\u00eda \u00e4r tydlig med att m\u00e5let \u00e4r att f\u00e5 folk att \u00e4ta mer gr\u00f6nsaker och inte helt sluta konsumera k\u00f6tt. De vill vara en aff\u00e4r f\u00f6r alla som vill \u00e4ta mer balanserad kost och inte bara veganer. Han menar att deras produkter \u00e4r n\u00e4ringsrika och smakar gott tack vare noggrant framtagna kryddblandningar. N\u00e5gra av f\u00f6rdelarna med att \u00e4ta deras mat \u00e4r f\u00f6rb\u00e4ttrad sk\u00f6ldk\u00f6rtelfunktion och l\u00e4gre kolesterolv\u00e4rde. \u201cMan k\u00e4nner sig l\u00e4ttare och blir inte tr\u00f6tt efter m\u00e5ltiden n\u00e4r man sm\u00e4lter maten,\u201d po\u00e4ngterade Garc\u00eda.<\/span><\/p>\n

Den nya aff\u00e4ren \u00f6ppnade f\u00f6rra veckan i lokalen som tidigare var telefonbolaget Digi och de f\u00f6rsta dagarna har varit v\u00e4lbes\u00f6kta. Efterfr\u00e5gan bland nyfikna kunder har gjort att produkterna i princip tagit slut. \u201cVi \u00e4r v\u00e4ldigt glada \u00f6ver mottagandet hos inv\u00e5narna i <\/span>M\u00e1laga<\/span>,\u201d sade Garc\u00eda.<\/span><\/p>\n

Han tror dock att det finns mycket kvar att g\u00f6ra n\u00e4r det g\u00e4ller att \u00f6ka medvetenheten kring denna typ av produkter i <\/span>M\u00e1laga<\/span>. \u201cJag tror inte de \u00e4r tillr\u00e4ckligt v\u00e4lk\u00e4nda \u00e4nnu och d\u00e4rf\u00f6r m\u00e5ste vi jobba mycket med sociala medier och annan marknadsf\u00f6ring,\u201d f\u00f6rklarade han.\u00a0<\/span><\/p>\n

El Vegans \u00e4r en kedja som startade i Badalona \u00e5r 2018. De b\u00f6rjade sedan sprida sig till andra spanska st\u00e4der 2021. Den nya butiken i <\/span>M\u00e1laga<\/span> \u00e4r den f\u00f6rsta i s\u00f6dra Spanien och \u00e4garna hoppas kunna forts\u00e4tta expansionen under de kommande \u00e5ren.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Den nya butiken \u00e4r den senaste av kedjan El Vegans. Man hittar den p\u00e5 Calle H\u00e9roe de Sostoa 27 i Huelin.\u00a0<\/p>\n","protected":false},"author":14,"featured_media":69977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,38],"tags":[],"class_list":["post-69976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artiklar","category-mat-vin"],"yoast_head":"\nM\u00e1laga har f\u00e5tt sitt f\u00f6rsta veganska \u201cslakteri\u201d - Svenska Magasinet<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1laga har f\u00e5tt sitt f\u00f6rsta veganska \u201cslakteri\u201d\" \/>\n<meta property=\"og:description\" content=\"Den nya butiken \u00e4r den senaste av kedjan El Vegans. 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