{"id":71599,"date":"2024-05-02T15:53:54","date_gmt":"2024-05-02T13:53:54","guid":{"rendered":"https:\/\/lightweb.dev\/l\/svm-temp\/?p=71599"},"modified":"2024-05-02T15:53:54","modified_gmt":"2024-05-02T13:53:54","slug":"spanien-kan-fa-ny-influencerlag","status":"publish","type":"post","link":"https:\/\/lightweb.dev\/l\/svm-temp\/nyheter\/spanien-kan-fa-ny-influencerlag\/","title":{"rendered":"Spanien kan f\u00e5 ny \u2018influencerlag\u2019"},"content":{"rendered":"

F\u00f6r att skydda minder\u00e5riga vill regeringen ha en tydligare definition av begreppet \u2018Influencer\u2019 och s\u00e4tta upp riktlinjer f\u00f6r hur dessa f\u00e5r g\u00f6ra reklam.\u00a0<\/strong><\/p>\n

Den spanska regeringen har godk\u00e4nt en ny lagstiftning som kallas f\u00f6r ’influencerlagen’. Den ska kr\u00e4va st\u00f6rre ansvar fr\u00e5n de som skapar inneh\u00e5ll p\u00e5 n\u00e4tet och etablera ett juridiskt ramverk f\u00f6r deras aktiviteter.\u00a0<\/span><\/p>\n

Jos\u00e9 Luis Escrv\u00e1, som \u00e4r digitaliseringsminister, gjorde tillk\u00e4nnagivandet efter ett regeringssammantr\u00e4de i tisdags. Den nya lagen har som syfte att ge ett \u201cst\u00f6rre skydd f\u00f6r konsumenter\u201d med s\u00e4rskilt betoning p\u00e5 minder\u00e5riga. F\u00f6rhoppningen \u00e4r att den \u00e4ven ska g\u00f6ra lagstiftningen f\u00f6r dessa individer mer tydlig. Ministern p\u00e5pekar att m\u00e5nga har lyckats skapa sig en anm\u00e4rkningsv\u00e4rd rikedom genom de plattformar d\u00e4r de sprider sitt inneh\u00e5ll.\u00a0\u00a0<\/span><\/p>\n

Vem \u00e4r en influencer?<\/span><\/h2>\n

Den nya lagen definierar \u201cs\u00e4rskilt relevanta anv\u00e4ndare\u201d av sociala medier, det vill s\u00e4ga ”influencers” efter olika kriterier. Enligt Escriv\u00e1 kommer dessa att vara: inkomst, hur frekvent de anv\u00e4nder n\u00e4tverket samt antal f\u00f6ljare. F\u00f6r att klassas som influencer beh\u00f6ver man tj\u00e4na mer \u00e4n 300 000 euro p\u00e5 sina inl\u00e4gg under ett \u00e5r eller ha fler \u00e4n 1 miljon f\u00f6ljare p\u00e5 en plattform (till exempel Instagram eller TikTok) eller 2 miljoner p\u00e5 flera n\u00e4tverk.<\/span><\/p>\n

De som uppfyller dessa krav m\u00e5ste registrera sig som en \u201canv\u00e4ndare av s\u00e4rskild relevans\u201d hos det statliga registret \u00f6ver audiovisuella skapare inom tv\u00e5 m\u00e5nader. D\u00e4refter blir de tvungna att f\u00f6lja olika regler f\u00f6r marknadsf\u00f6ring och f\u00f6r skydd av barn. Till exempel kan det handla om att tydligt ber\u00e4tta n\u00e4r det man l\u00e4gger upp \u00e4r ett betalt samarbete eller att inte g\u00f6ra reklam f\u00f6r tobak, mediciner eller alkohol.\u00a0\u00a0\u00a0<\/span><\/p>\n

Innan lagen tr\u00e4der i kraft beh\u00f6ver en del riktlinjer fortfarande konkretiseras. Escriv\u00e1 po\u00e4ngterar att det stora fokuset \u00e4r att \u201cde inte ska kunna fr\u00e4mja reklam som orsakar fysisk eller psykisk skada p\u00e5 minder\u00e5riga\u201d. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

F\u00f6r att skydda minder\u00e5riga vill regeringen ha en tydligare definition av begreppet \u2018Influencer\u2019 och s\u00e4tta upp riktlinjer f\u00f6r hur dessa f\u00e5r g\u00f6ra reklam.\u00a0<\/p>\n","protected":false},"author":14,"featured_media":63615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[395,3],"tags":[],"class_list":["post-71599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkiv-nyheter","category-nyheter"],"yoast_head":"\nSpanien kan f\u00e5 ny \u2018influencerlag\u2019 - Svenska Magasinet<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spanien kan f\u00e5 ny \u2018influencerlag\u2019\" \/>\n<meta property=\"og:description\" content=\"F\u00f6r att skydda minder\u00e5riga vill regeringen ha en tydligare definition av begreppet \u2018Influencer\u2019 och s\u00e4tta upp riktlinjer f\u00f6r hur dessa f\u00e5r g\u00f6ra reklam.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lightweb.dev\/l\/svm-temp\/nyheter\/spanien-kan-fa-ny-influencerlag\/\" \/>\n<meta property=\"og:site_name\" content=\"Svenska Magasinet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/svenskamagasinet\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-02T13:53:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lightweb.dev\/l\/svm-temp\/wp-content\/uploads\/2023\/05\/Spanienjustnumaj-stor.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"818\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robbie Eriksson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SvenskaMagasine\" \/>\n<meta name=\"twitter:site\" content=\"@SvenskaMagasine\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spanien-kan-fa-ny-influencerlag\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spanien-kan-fa-ny-influencerlag\\\/\"},\"author\":{\"name\":\"Robbie Eriksson\",\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/#\\\/schema\\\/person\\\/caffe038990d25722f5a04a03c906a2b\"},\"headline\":\"Spanien kan f\u00e5 ny \u2018influencerlag\u2019\",\"datePublished\":\"2024-05-02T13:53:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spanien-kan-fa-ny-influencerlag\\\/\"},\"wordCount\":355,\"publisher\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spanien-kan-fa-ny-influencerlag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Spanienjustnumaj-stor.jpeg\",\"articleSection\":[\"Arkiv\",\"Nyheter\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spanien-kan-fa-ny-influencerlag\\\/\",\"url\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spanien-kan-fa-ny-influencerlag\\\/\",\"name\":\"Spanien kan f\u00e5 ny \u2018influencerlag\u2019 - 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