{"id":71742,"date":"2024-05-08T16:49:49","date_gmt":"2024-05-08T14:49:49","guid":{"rendered":"https:\/\/lightweb.dev\/l\/svm-temp\/?p=71742"},"modified":"2024-05-09T12:07:21","modified_gmt":"2024-05-09T10:07:21","slug":"spanska-e-handelsforetag-under-utredning","status":"publish","type":"post","link":"https:\/\/lightweb.dev\/l\/svm-temp\/nyheter\/spanska-e-handelsforetag-under-utredning\/","title":{"rendered":"Spanska e-handelsf\u00f6retag under utredning"},"content":{"rendered":"

Under Black Friday 2023 ska flera f\u00f6retag ha s\u00e5lt produkter till ordinarie priser men marknadsf\u00f6rt dem som om de vore p\u00e5 rea.\u00a0<\/strong><\/p>\n

Den spanska myndigheten f\u00f6r konsumentangel\u00e4genheter har p\u00e5b\u00f6rjat en utredning mot flera stora f\u00f6retag inom e-handeln. De misst\u00e4nker att dessa under f\u00f6rra \u00e5rets Black Friday-rea marknadsf\u00f6rde vissa produkter som att de vore till extrapris fast de egentligen inte var det.\u00a0<\/span><\/p>\n

Detta ska, i vissa fall, ha g\u00e5tt till s\u00e5 att de ordinarie priserna p\u00e5 produkterna h\u00f6jdes avsev\u00e4rt dagarna f\u00f6re Black Friday f\u00f6r att sedan s\u00e4nkas och maskeras som reapriser.\u00a0<\/span><\/p>\n

Ett exempel fr\u00e5n utredning g\u00e4ller en TV som hade ett ordinarie pris p\u00e5 526,99 euro. Mellan den 15 och 20 november h\u00f6jde aff\u00e4ren priset till 629,99 euro. Under Black Friday-veckan (22 till 28 november) s\u00e4nkte man \u00e5ter priset till 526,99 vilket innebar att rabatten p\u00e5 16 procent var en bluff.\u00a0<\/span><\/p>\n

Den spanska myndigheten som arbetar f\u00f6r konsumenters r\u00e4ttigheter leds av Pablo Bustinduy. De har \u00e4nnu inte g\u00e5tt ut med vilka f\u00f6retag som utreds och inte heller hur m\u00e5nga som fallit offer f\u00f6r de p\u00e5st\u00e5dda bedr\u00e4gerierna. Det enda som kommit fram \u00e4r att f\u00f6retagen som granskas s\u00e4ljer stora utbud av varierande produkter. Allt fr\u00e5n hush\u00e5llsprodukter och elektronik till smink och idrottsutrustning.\u00a0<\/span><\/p>\n

Vill s\u00e4tta ett exempel<\/span><\/h2>\n

Myndigheten vill g\u00f6ra ett exempel av situationen och lovar att straffa f\u00f6retagen h\u00e5rt om de d\u00f6ms som skyldiga. Som mest kan de b\u00f6tf\u00e4llas med belopp p\u00e5 fyra till sex g\u00e5nger s\u00e5 mycket som de gjort i vinst p\u00e5 f\u00f6rs\u00e4ljningen.\u00a0<\/span><\/p>\n

Enligt spansk lag m\u00e5ste alla produkter som s\u00e4ljs p\u00e5 rea tydligt visa det ordinarie priset s\u00e5 att kunderna enkelt kan g\u00f6ra en j\u00e4mf\u00f6relse.<\/span><\/p>\n

Utredningen inleddes s\u00e5 tidigt som oktober f\u00f6rra \u00e5ret, mer \u00e4n en m\u00e5nad innan Black Friday \u00e4gde rum.<\/span><\/p>\n

Anledningen till detta var att man redan sett indikationer p\u00e5 att flera av landets stora onlinebutiker \u00e4gnade sig \u00e5t vilseledande marknadsf\u00f6ring. Faktum \u00e4r att den spanska organisationen f\u00f6r konsumenter och anv\u00e4ndare (OCU) tidigare hade gjort en liknande unders\u00f6kning d\u00e4r det visade sig att endast 35 procent av produkterna p\u00e5 rea under tidigare Black Friday-veckor faktiskt s\u00e5ldes till nedsatt pris. 40 procent hade samma pris som normalt medan 25 procent till och med hade g\u00e5tt upp i pris.\u00a0<\/span><\/p>\n

Under den p\u00e5g\u00e5ende utredningen kollade man p\u00e5 1 140 olika produkter med stor daglig efterfr\u00e5gan hos butikerna f\u00f6r att se efter ifall annonserna f\u00f6ljde det de lovat. I m\u00e5nga fall gjorde de det inte.\u00a0<\/span><\/p>\n

Som ett resultat av utredning har tillr\u00e4ckligt med bevis samlats f\u00f6r att p\u00e5b\u00f6rja disciplin\u00e4ra \u00e5tg\u00e4rder mot tv\u00e5 f\u00f6retag inom e-handeln hittills. Utredningen \u00e4r p\u00e5g\u00e5ende och fler f\u00f6retag kan komma att straffas.\u00a0\u00a0\u00a0<\/span><\/p>\n

Som marknadsf\u00f6ringskoncept \u00e4r Black Friday en succ\u00e9 och genererar enorma siffror f\u00f6r e-handeln under veckan som reorna g\u00e4ller.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Under Black Friday 2023 ska flera f\u00f6retag ha s\u00e5lt produkter till ordinarie priser men marknadsf\u00f6rt dem som om de vore p\u00e5 rea.\u00a0<\/p>\n","protected":false},"author":14,"featured_media":71740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[395,3],"tags":[],"class_list":["post-71742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkiv-nyheter","category-nyheter"],"yoast_head":"\nSpanska e-handelsf\u00f6retag under utredning - Svenska Magasinet<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spanska e-handelsf\u00f6retag under utredning\" \/>\n<meta property=\"og:description\" content=\"Under Black Friday 2023 ska flera f\u00f6retag ha s\u00e5lt produkter till ordinarie priser men marknadsf\u00f6rt dem som om de vore p\u00e5 rea.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lightweb.dev\/l\/svm-temp\/nyheter\/spanska-e-handelsforetag-under-utredning\/\" \/>\n<meta property=\"og:site_name\" content=\"Svenska Magasinet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/svenskamagasinet\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-08T14:49:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-09T10:07:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lightweb.dev\/l\/svm-temp\/wp-content\/uploads\/2024\/05\/black-friday.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Robbie Eriksson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/lightweb.dev\/l\/svm-temp\/wp-content\/uploads\/2024\/05\/black-friday.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@SvenskaMagasine\" \/>\n<meta name=\"twitter:site\" content=\"@SvenskaMagasine\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spanska-e-handelsforetag-under-utredning\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spanska-e-handelsforetag-under-utredning\\\/\"},\"author\":{\"name\":\"Robbie Eriksson\",\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/#\\\/schema\\\/person\\\/caffe038990d25722f5a04a03c906a2b\"},\"headline\":\"Spanska e-handelsf\u00f6retag under utredning\",\"datePublished\":\"2024-05-08T14:49:49+00:00\",\"dateModified\":\"2024-05-09T10:07:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spanska-e-handelsforetag-under-utredning\\\/\"},\"wordCount\":512,\"publisher\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spanska-e-handelsforetag-under-utredning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/black-friday.webp\",\"articleSection\":[\"Arkiv\",\"Nyheter\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spanska-e-handelsforetag-under-utredning\\\/\",\"url\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spanska-e-handelsforetag-under-utredning\\\/\",\"name\":\"Spanska e-handelsf\u00f6retag under utredning - 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