{"id":73079,"date":"2024-07-04T11:54:06","date_gmt":"2024-07-04T09:54:06","guid":{"rendered":"https:\/\/lightweb.dev\/l\/svm-temp\/?p=73079"},"modified":"2024-07-04T11:57:00","modified_gmt":"2024-07-04T09:57:00","slug":"spaniens-popularaste-tjur","status":"publish","type":"post","link":"https:\/\/lightweb.dev\/l\/svm-temp\/artiklar\/kultur\/spaniens-popularaste-tjur\/","title":{"rendered":"Spaniens popul\u00e4raste tjur"},"content":{"rendered":"

Tjuren Osborne blickar ut \u00f6ver Fuengirola. Det har den gjort i n\u00e4ra sex decennier. Totalt finns det 94 tjurar i hela Spanien. F\u00f6rutom Fuengirola st\u00e5r den k\u00e4nda reklam ikonen \u00e4ven i Casabermeja och Almayate i M\u00e1lagaprovinsen.<\/strong><\/p>\n

Toros de Osborne \u00e4r en kulturm\u00e4rkt reklam ikon i Spanien.<\/strong><\/p>\n

Jag f\u00e4rdades nyligen p\u00e5 landsv\u00e4g mellan Madrid och Logro\u00f1o i La Rioja. Och kunde snabbt konstatera att tjuren Osborne d\u00f6k upp titt som t\u00e4tt.<\/p>\n

\"\"

Tjurarna som var reklam f\u00f6r brandy fr\u00e5n Jerez b\u00f6rjade monteras upp 1957.<\/p><\/div>\n

Flest Osbornetjurar hittar vi i C\u00e1dizprovinsen d\u00e4r det finns ett dussin. Men s\u00e5 \u00e4r det ju ocks\u00e5 h\u00e4rifr\u00e5n den ber\u00f6mda brandyn kommer. Sevillaprovinsen har sex tjurar. I provinserna Burgos, Guadalajara, Cuenca och C\u00e1ceres finns tre tjurar vardera.<\/p>\n

Fr\u00e5n 1957<\/strong><\/h2>\n

De ber\u00f6mda Toros de Osborne placerades ut i Spanien mellan \u00e5ren 1957 till 1970 och var reklampelare f\u00f6r brandym\u00e4rket. Det handlar allts\u00e5 inte om tjurf\u00e4ktning som en del tror.<\/p>\n

Jag har sj\u00e4lv h\u00f6rt n\u00e5gra s\u00e4ga \u201dusch\u201d, \u201dfy\u201d och \u201dhur kan de g\u00f6ra reklam f\u00f6r tjurf\u00e4ktning\u2026?\u201d<\/p>\n

Tjuren st\u00e5r inte som symbol f\u00f6r tjurf\u00e4ktning. Det handlar om Bodegas Osborne som bland annat producerar Brandy, den spanska motsvarigheten till Konjak, och v\u00e4lk\u00e4nda Carlos I och Carlos III. Den \u00e4r s\u00e5 f\u00f6rknippad med Spanien att de 94 tjurarna \u00e4r kulturm\u00e4rkta. I Andalusien betraktas de \u00e4ven som historiska monument.<\/p>\n

Folkligt upprop<\/strong><\/h2>\n
\"\"

Det finns totalt 94 Osbornetjurar \u00f6ver hela Spanien. Fotot \u00e4r fr\u00e5n Bodega Osborne i El Puerto de Santa Mar\u00eda<\/p><\/div>\n

Det var n\u00e4ra att samtliga tjurar fick stryka p\u00e5 foten 1994 n\u00e4r en ny trafikreform tr\u00e4dde i kraft. Den sa n\u00e4mligen att samtliga skyltar utmed v\u00e4gar som distraherade bilk\u00f6rning och gjorde reklam f\u00f6r alkoholhaltiga drycker skulle monteras ned.<\/p>\n

Det blev ett ramaskri som orsakade ett folkligt upprop som slutade i H\u00f6gsta domstolen vilken d\u00f6mde till f\u00f6rsvar f\u00f6r Toros de Osborne.<\/p>\n

H\u00f6gt placerade<\/strong><\/h2>\n

Osbornetjurarna placerades fr\u00e5n b\u00f6rjan p\u00e5 h\u00f6jder vid infarter till st\u00f6rre st\u00e4der. Av det sk\u00e4let finns det tre tjurar runt M\u00e1laga. Oavsett om du kom norrifr\u00e5n (Casabermeja) eller utmed gamla riksv\u00e4g N-340 fr\u00e5n n\u00e5got av h\u00e5llen Almayate (V\u00e9lez-M\u00e1laga) eller Fuengirola och skulle till M\u00e1laga, s\u00e5g alla v\u00e4gtrafikanter Osborne.<\/p>\n

Med nya motorv\u00e4gar har m\u00e5nga Osbornetjurar hamnat i skymundan.<\/p>\n

\"\"

I n\u00e4ra sex decennier har Osbornetjuren blickat ut \u00f6ver Fuengirola. Det \u00e4r en popul\u00e4r utsiktspunkt i Torreblanca i \u00f6stra delen av Fuengirola.<\/p><\/div>\n

Den i Axarqu\u00eda \u00f6ster om M\u00e1laga st\u00e5r p\u00e5 en upph\u00f6jd plats som heter Pe\u00f1\u00f3n de Almayate (eller i folkmun Pe\u00f1\u00f3n del Toro). I Fuengirola st\u00e5r Osborne p\u00e5 en kulle vid stadsdelen Torreblanca. Ingen av dessa syns fr\u00e5n n\u00e5gon motorv\u00e4g. Det \u00e4r bara tjuren i Casabermeja som fortsatt syns n\u00e4r trafikanter kommer norrifr\u00e5n.<\/p>\n

Anekdoter<\/strong><\/h2>\n

Det finns m\u00e5nga anekdoter om Osbornetjurarna som visar att folk bryr sig och v\u00e5rdar monumenten. \u00c5r 2006 s\u00e5g inv\u00e5nare i Almayate hur tjuren monterades ned. De trodde det var tjuvar som h\u00f6ll p\u00e5 att plocka med sig den k\u00e4nda reklam ikonen. Byborna ryckte ut, tillfartsv\u00e4gar blockerades tills det visade sig att det var underh\u00e5llspersonal som hade plockat ner tjuren f\u00f6r att den skulle m\u00e5las om, f\u00f6r att senare s\u00e4ttas upp igen.<\/p>\n

En h\u00f6ststorm 2015 \u201dhalsh\u00f6gg\u201d tjuren i Almayate. Tv\u00e5 veckor senare hade personal monterat upp huvudet som hade lossnat i vindbyarna.<\/p>\n

\u00c4ven Osbornetjuren i Fuengirola drabbades av en storm och blev i det n\u00e4rmaste totalf\u00f6rst\u00f6rd i oktober 2008. Tjuren f\u00f6rdes till \u201dakuten\u201d. Den kunde snart \u00e5terv\u00e4nda till sin kulle i Fuengirola d\u00e4r den fortsatt blickar ut \u00f6ver stan och Medelhavet.<\/p>\n

Tv\u00e5 f\u00e4rger p\u00e5 ett dygn<\/strong><\/h2>\n

Fem \u00e5r senare intr\u00e4ffade en h\u00e4ndelse som det \u00e4nnu talas om. Till Spaniens officiella nationaldag 12 oktober hade n\u00e5gon m\u00e5lat tjuren i flaggans f\u00e4rger. Ett dygn senare hade andra individer m\u00e5lat om tjuren i den republikanska flaggans f\u00e4rger, r\u00f6tt, gult och lila.<\/p>\n

Efter dessa f\u00e4rgattacker ryckte kommunala servicetekniker ut f\u00f6r att m\u00e5la om tjuren till dess ursprungliga kolsvarta f\u00e4rg.<\/p>\n

\u00c4ven i Casabermeja har det h\u00e4nt saker kring tjuren f\u00f6r att den ska skyddas. 2004 l\u00e4t borgm\u00e4staren Andr\u00e9s Lozano inf\u00f6ra en kommunal ordningslag som f\u00f6rbj\u00f6d att andra reklamskyltar sattes upp som skymde utsikten av den popul\u00e4ra Osbornetjuren.<\/p>\n

\"\"

Observera l\u00e4get p\u00e5 en kulle. Den h\u00e4r st\u00e5r mellan Madrid och Guadalajara.<\/p><\/div>\n

 <\/p>\n

Vill du ta en n\u00e4rmare titt p\u00e5 M\u00e1lagaprovinsens popul\u00e4ra tjurar \u00e4r den i Casabermeja l\u00e4ttast att n\u00e5 d\u00e5 den ligger bara n\u00e5gra meter fr\u00e5n en landsv\u00e4g. Tjuren i Torreblanca i Fuengirola n\u00e5r du l\u00e4ttast fr\u00e5n en stig som g\u00e5r fr\u00e5n calle Buganvillas.<\/p>\n

Mer komplicerad att n\u00e5 \u00e4r tjuren i Almayate i V\u00e9lez M\u00e1laga kommun. Den ligger p\u00e5 en brantare kulle som kan n\u00e5s via kvarteren i Los Toscanos eller Almayate Pueblo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tjuren Osborne blickar ut \u00f6ver Fuengirola. Det har den gjort i n\u00e4ra sex decennier. Totalt finns det 94 tjurar i hela Spanien. F\u00f6rutom Fuengirola st\u00e5r den k\u00e4nda reklam ikonen \u00e4ven i Casabermeja och Almayate i M\u00e1lagaprovinsen…<\/p>\n","protected":false},"author":7,"featured_media":73086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,45],"tags":[],"class_list":["post-73079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artiklar","category-kultur"],"yoast_head":"\nSpaniens popul\u00e4raste tjur - Svenska Magasinet<\/title>\n<meta name=\"description\" content=\"Tjuren Osborne blickar ut \u00f6ver Fuengirola. Det har den gjort i n\u00e4ra sex decennier. Totalt finns det 94 tjurar i hela Spanien. F\u00f6rutom Fuengirola st\u00e5r den k\u00e4nda reklam ikonen \u00e4ven i Casabermeja och Almayate i M\u00e1lagaprovinsen. Toros de Osborne \u00e4r en kulturm\u00e4rkt reklam ikon i Spanien.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spaniens popul\u00e4raste tjur\" \/>\n<meta property=\"og:description\" content=\"Tjuren Osborne blickar ut \u00f6ver Fuengirola. Det har den gjort i n\u00e4ra sex decennier. Totalt finns det 94 tjurar i hela Spanien. F\u00f6rutom Fuengirola st\u00e5r den k\u00e4nda reklam ikonen \u00e4ven i Casabermeja och Almayate i M\u00e1lagaprovinsen. 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