{"id":79323,"date":"2025-02-13T16:02:15","date_gmt":"2025-02-13T15:02:15","guid":{"rendered":"https:\/\/lightweb.dev\/l\/svm-temp\/?p=79323"},"modified":"2025-02-13T16:18:54","modified_gmt":"2025-02-13T15:18:54","slug":"spaniens-utmaning-for-turismen","status":"publish","type":"post","link":"https:\/\/lightweb.dev\/l\/svm-temp\/nyheter\/spaniens-utmaning-for-turismen\/","title":{"rendered":"Spaniens utmaning f\u00f6r turismen"},"content":{"rendered":"

2025 ser ut att bli ytterligare ett rekord\u00e5r f\u00f6r Spaniens turistsektor.\u00a0<\/strong><\/p>\n

Det betyder att man beh\u00f6ver forts\u00e4tta \u00e4ndra profilen p\u00e5 bes\u00f6karna f\u00f6r att skapa en h\u00e5llbar utveckling.\u00a0<\/strong><\/p>\n

Alla prognoser tyder p\u00e5 att 2025 kommer att bli ytterligare ett rekord\u00e5r f\u00f6r turismen i Spanien. Mycket tyder p\u00e5 att antalet bes\u00f6kare kan n\u00e5 100 miljoner, det s\u00e4ger ministern f\u00f6r turism och industri, Jordi Hereu. Utmaningen f\u00f6r landet blir att komma upp i dessa siffror samtidigt som man \u00f6kar int\u00e4kterna fr\u00e5n bes\u00f6ksn\u00e4ringen och hindrar att popul\u00e4ra destinationer blir f\u00f6r m\u00e4ttade.<\/span><\/p>\n

Enligt uppgifter som ministeriet sl\u00e4ppte f\u00f6rra veckan slutade 2024 med 94 miljoner utl\u00e4ndska bes\u00f6kare. Det \u00e4r den h\u00f6gsta noteringen n\u00e5gonsin och en \u00f6kning med omkring 10 procent bara fr\u00e5n \u00e5ret innan. Det blev ocks\u00e5 rekord i hur mycket pengar som utl\u00e4nningar spenderade i Spanien under sina bes\u00f6k. Totalt handlade de f\u00f6r 122 miljarder euro, vilket \u00e4r 16 procent mer \u00e4n 2023. Att \u00f6kningen i utgifter \u00e4r st\u00f6rre \u00e4n antalet turister beror p\u00e5 tv\u00e5 faktorer: h\u00f6gre priser och att fler k\u00f6per lyxigare tj\u00e4nster och varor.\u00a0<\/span><\/p>\n

Spanien har l\u00e4nge jobbat f\u00f6r att g\u00f6ra turismen mindre s\u00e4songsbaserad. Den senaste tiden har allt fler av landets bes\u00f6kare kommit f\u00f6r annat \u00e4n de traditionella sol-och badsemestrarna. Detta betyder att spridningen under \u00e5ret blivit j\u00e4mnare men ocks\u00e5 att priserna under det som tidigare var l\u00e5gs\u00e4song har \u00f6kat.\u00a0 Den nationella f\u00f6reningen f\u00f6r hotel (Cehat) f\u00f6rutsp\u00e5r att denna trend kommer forts\u00e4tta och att priset f\u00f6r en hotellnatt kommer att bli i genomsnitt 5 procent h\u00f6gre under \u00e5rets f\u00f6rsta kvartal. Till detta ska l\u00e4ggas att de har \u00f6kat med 35 procent sedan 2020. Mellan januari och november 2024 gick ett genomsnittligt hotellrum p\u00e5 120 euro per natt. Samma siffra f\u00f6r 2019 var 90 euro, enligt det nationella institutet f\u00f6r statistik (INE).\u00a0<\/span><\/p>\n

Men det handlar inte bara om \u00f6kade priser. Experter har l\u00e4nge rekommenderat att Spanien ska r\u00f6ra sig mot mer k\u00f6pstarka turister som s\u00f6ker en lyxigare upplevelse. Detta f\u00f6r att \u00f6ka int\u00e4kterna snarare \u00e4n antalet ankomster till landet. Anledningen till detta \u00e4r att det \u00e4r mer h\u00e5llbart. \u201cExponentiell tillv\u00e4xt i en destination som \u00e4r s\u00e5 mogen som v\u00e5rt land \u00e4r inte bara oh\u00e5llbart. Det skulle f\u00e5 flera negativa konsekvenser som st\u00f6rra missn\u00f6jdhet bland inv\u00e5narna, en d\u00e5lig p\u00e5verkan p\u00e5 milj\u00f6n och \u00e4ven f\u00f6rs\u00e4mrade m\u00f6jligheter att erbjuda kvalitet\u201d, kommenterar German Jimenez, som \u00e4r chef p\u00e5 institutet Turium.\u00a0<\/span><\/p>\n

Antalet bes\u00f6kare fr\u00e5n USA, Mexiko, Venezuela, Colombia och Brasilien v\u00e4xte kraftigt f\u00f6rra \u00e5ret, b\u00e5de vad g\u00e4ller antalet \u00f6vernattningar och hur mycket pengar som lades per dag. Jimenez menar dock att varifr\u00e5n turisterna kommer inte \u00e4r det intressanta utan snarare vilken typ av bes\u00f6kare de \u00e4r. Han anser att man beh\u00f6ver locka personer som \u201crespekterar milj\u00f6n de bes\u00f6ker, som erk\u00e4nner dess v\u00e4rde, som vill ha genuina upplevelser och att f\u00f6rdjupa sig i det lokala livet.\u201d Han menar att dessa personer fr\u00e4mst vill berika sina liv och att de g\u00e4rna undviker destinationer som \u00e4r \u00f6verbefolkade.\u00a0<\/span><\/p>\n

Madrid \u00e4r staden som dragit st\u00f6rst nytta av denna nya typ av bes\u00f6kare. Men \u00e4ven st\u00e4der i Andalusien, Baskien, p\u00e5 Balearerna och Kanarie\u00f6arna har kunnat sk\u00f6rda frukterna av trenden.\u00a0<\/span><\/p>\n

INEs siffror visar att bes\u00f6kare fr\u00e5n Asien var den grupp som \u00f6kade mest, med 14,2 procent fler \u00e4n 2023. Samtidigt forts\u00e4tter amerikaner att utg\u00f6ra en allt st\u00f6rre del med en \u00f6kning p\u00e5 11,2 procent.\u00a0<\/span><\/p>\n

Caixabank Research uppskattar att BNP fr\u00e5n turismen kommer att \u00f6ka med 3,6 procent under \u00e5ret och d\u00e4rmed vara en procentenhet h\u00f6gre \u00e4n den totala ekonomin. Samtidigt tror man att turistn\u00e4ringen kommer att motsvara 13,2 procent av landets totala ekonomi vilket \u00e4r den st\u00f6rsta andelen i historien.\u00a0<\/span><\/p>\n

Ekonomerna menar att detta fr\u00e4mst beror p\u00e5 tv\u00e5 faktorer. Delvis v\u00e4ntas marknaden g\u00e5 upp generellt i v\u00e4rlden vilket kommer att \u00f6ka reslusten generellt och samtidigt har Spanien mycket st\u00f6rre variation i priser kopplade till bes\u00f6k \u00e4n andra konkurrerande l\u00e4nder.\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

2025 ser ut att bli ytterligare ett rekord\u00e5r f\u00f6r Spaniens turistsektor.\u00a0Det betyder att man beh\u00f6ver forts\u00e4tta \u00e4ndra profilen p\u00e5 bes\u00f6karna f\u00f6r att skapa en h\u00e5llbar utveckling.\u00a0<\/p>\n","protected":false},"author":14,"featured_media":79311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[395,3],"tags":[],"class_list":["post-79323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkiv-nyheter","category-nyheter"],"yoast_head":"\nSpaniens utmaning f\u00f6r turismen - Svenska Magasinet<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spaniens utmaning f\u00f6r turismen\" \/>\n<meta property=\"og:description\" content=\"2025 ser ut att bli ytterligare ett rekord\u00e5r f\u00f6r Spaniens turistsektor.\u00a0Det betyder att man beh\u00f6ver forts\u00e4tta \u00e4ndra profilen p\u00e5 bes\u00f6karna f\u00f6r att skapa en h\u00e5llbar utveckling.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lightweb.dev\/l\/svm-temp\/nyheter\/spaniens-utmaning-for-turismen\/\" \/>\n<meta property=\"og:site_name\" content=\"Svenska Magasinet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/svenskamagasinet\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-13T15:02:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-13T15:18:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lightweb.dev\/l\/svm-temp\/wp-content\/uploads\/2025\/02\/svm20250213081805.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Robbie Eriksson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SvenskaMagasine\" \/>\n<meta name=\"twitter:site\" content=\"@SvenskaMagasine\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spaniens-utmaning-for-turismen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spaniens-utmaning-for-turismen\\\/\"},\"author\":{\"name\":\"Robbie Eriksson\",\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/#\\\/schema\\\/person\\\/caffe038990d25722f5a04a03c906a2b\"},\"headline\":\"Spaniens utmaning f\u00f6r turismen\",\"datePublished\":\"2025-02-13T15:02:15+00:00\",\"dateModified\":\"2025-02-13T15:18:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spaniens-utmaning-for-turismen\\\/\"},\"wordCount\":719,\"publisher\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spaniens-utmaning-for-turismen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/svm20250213081805.webp\",\"articleSection\":[\"Arkiv\",\"Nyheter\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spaniens-utmaning-for-turismen\\\/\",\"url\":\"https:\\\/\\\/lightweb.dev\\\/l\\\/svm-temp\\\/nyheter\\\/spaniens-utmaning-for-turismen\\\/\",\"name\":\"Spaniens utmaning f\u00f6r turismen - 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